I'm a Commercial Film Director with over 10 years of experience, having created pieces that have won awards like Cannes, D&AD, One Show, and El Ojo de Iberoamérica. I bring a unique sensitivity to each story, marked by my characteristic passion for emotion and commitment to the message. I focus on form in service of substance, grounded in human-centered concepts, and I have the skill to maximize resources to achieve each project’s goal.

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In recent years, I've worked with major production companies in Bolivia and internationally. I've had the opportunity to direct pieces for well-known brands (Samsung, BCP, Alicorp, Paceña, BNB, Regia) as well as for social projects and passionate startups.

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I began working in the visual field at 19 and, after completing a Postgraduate in Film Directing at the University of Chile (following a long journey through various types of productions), I was able, at age 29 in Santiago, to sit in the director’s chair. It was a role that would establish me as Bolivia’s most internationally awarded director.

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I started my audiovisual career over 20 years ago, and with great passion, I worked through all roles in production until becoming a director in 2011. My experience in audiovisual production, camera work, assistant directing, post-production, animation, and photography gives me the capability to tackle any production comprehensively.